Mindmap of who your target audience is and reasons why (include theories)

 
Action films are usually aimed towards the young male adolescent age group, because, well, guys tend to like action movies more than their female counterparts. Just like Romance films are geared towards women because they react to romance better than men do.

Psychographics is a generic term for consumers’ personality traits (serious, funny, conservative), beliefs and attitudes about social issues (opinions about abortion, environment, globalization), personal interests (music, sports, movie going), and shopping orientations (recreational shoppers, price-sensitive shoppers, convenience shoppers). Mazda, for example, doesn’t define its target audience by age, income or gender, but by psychographic principles. Mazda targets people who have a need for self-expression, are young at heart, and love to drive.

George Harvey